We wanted to gain an insightful and realistic view on what actually happens in the S/M battlefield. We invited 16 mothers to track their shopping behavior for a period of 2 […]

The diffusion of the Internet in our lives has not only enabled the free & instant access to all kind of information, but, it has also affected the way people […]

It seems like we are, if we take into account that consumers today are more likely to talk about a brand in a positive manner, contrary to the earlier years […]

1 in 2 people are likely to place new products in their basket during a visit to the super market. If we were to interpret these figures a few years […]

If we come to think about it, our everyday life is a series of trade-offs. But not in the way it used to be once, selecting out of two desired […]

Well, it’s hard to say. According to the research hive study, 1 in 2 consumers admit not being emotionally attached to any brand in the super market. Instead, they claim […]

So what are the key words to have in mind when addressing Generation Y? Causes: Generation Y bond better to brands that support social causes. This generation need to feel […]

Born between late 1980’s till the early 2000’s, Generation Y currently comprise one of the most sizable consumer segment, while it is estimated that within the next decade they will […]