We wanted to gain an insightful and realistic view on what actually happens in the S/M battlefield. We invited 16 mothers to track their shopping behavior for a period of 2 weeks and share their experiences with us via our on line platform, hive live. What they found out about themselves was quite revealing, not only for us, but for them as well. Do they really stick to the list & budget? Are they as disciplined as they claim to be? Let's find out . . .