By:  Vassilis Moustakoudis The time has come to finally address the issue of market research data controls in this new “online era”.  Moving from traditional data collection methodologies to the […]

2018 has smoothed out the rough edges in people's hearts & minds. The quest for perfectionism is a thing of the past. Today, we are starting to reconnect to our […]

Online focus groups were initially developed as a faster and less expensive way to capture geographically diverse audiences. Through experience however, we discover that the “magic” of online focus groups […]

Research in Greece has recently entered the era of technology. The time consuming pen and paper process is now a thing of the past, while the time and effort traditionally […]

By Vassilis Moustakoudis Τhe most insightful learning in this first year of the research hive life, is the importance of transforming theory into action, daring to move forward, even when […]

On average, Greeks possess 1.7 technological devices. 35-50 y.o. are determined to “go with the flow” and compete with younger audiences in technology devices possession. Focusing on apps, each user […]