It seems like we are, if we take into account that consumers today are more likely to talk about a brand in a positive manner, contrary to the earlier years of the crisis, where consumers were turning their backs on the brands.

40% of consumers have discussed with friends their positive experience with a brand. Another 12% does not hesitate to suggest a brand to their friends

Women 25-34 were the target most likely to spread around their positive feel about the brand.

Promos is the most popular topic amongst 45+ consumers, who consistently admit informing their friends on offers and promotions. This is the target who have higher chances to become PL ambassadors as well.