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Hive buzz

22 Dec

A Christmas story

11 Dec

Are we experiencing the end of the brand punishment era?

It seems like we are, if we take into account that consumers today are more likely to talk about a brand in a positive manner, contrary to the earlier years […]

08 Dec

Experimentalists or anxious value seekers?

1 in 2 people are likely to place new products in their basket during a visit to the super market. If we were to interpret these figures a few years […]

03 Dec

Are trade-offs becoming the new normal?

If we come to think about it, our everyday life is a series of trade-offs. But not in the way it used to be once, selecting out of two desired […]

27 Nov

Are we falling out of love with brands?

Well, it’s hard to say. According to the research hive study, 1 in 2 consumers admit not being emotionally attached to any brand in the super market. Instead, they claim […]

22 Nov

Generation Y Part II: Reaching out to Generation Y

So what are the key words to have in mind when addressing Generation Y? Causes: Generation Y bond better to brands that support social causes. This generation need to feel […]

20 Nov

Generation Y Part I: What you definitely need to know about Generation Y

Born between late 1980’s till the early 2000’s, Generation Y currently comprise one of the most sizable consumer segment, while it is estimated that within the next decade they will […]

19 Nov

Things you should know about Moms Today

Moms feel frustrated many times within a day Moms are charged with the role of keeping the balance at home amidst the crisis, they are the ones absorbing the tension […]

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