Data quality controls in the automation age
By: Vassilis Moustakoudis The time has come to finally address the issue of market research data controls in this new “online era”. Moving from traditional data collection methodologies to the […]
Hive Stories, June ’21
What’s important for people today!
Consumers in 2020
2018 has smoothed out the rough edges in people's hearts & minds. The quest for perfectionism is a thing of the past. Today, we are starting to reconnect to our […]
Online focus groups – a cognitive substitute or the first step to a new qualitative era?
Online focus groups were initially developed as a faster and less expensive way to capture geographically diverse audiences. Through experience however, we discover that the “magic” of online focus groups […]
«Mobile Research» – a world in motion
Research in Greece has recently entered the era of technology. The time consuming pen and paper process is now a thing of the past, while the time and effort traditionally […]
It’s all about turning theory into action
By Vassilis Moustakoudis Τhe most insightful learning in this first year of the research hive life, is the importance of transforming theory into action, daring to move forward, even when […]
An update on our tech habits
On average, Greeks possess 1.7 technological devices. 35-50 y.o. are determined to “go with the flow” and compete with younger audiences in technology devices possession. Focusing on apps, each user […]
Cooking habits revisited
If somebody asked you a few years ago what "ratatouille" is, it would be highly unlikely for you to know the answer. Today, chances are you have already experimented with numerous […]